14
Marketing Campaign
Marketing Campaign
1
2027-01-04T08:00:00
2027-02-17T17:00:00
1
08:00:00
17:00:00
7
0
0
1
Standard
1
-1
1
0
2
1
08:00:00
12:00:00
13:00:00
17:00:00
3
1
08:00:00
12:00:00
13:00:00
17:00:00
4
1
08:00:00
12:00:00
13:00:00
17:00:00
5
1
08:00:00
12:00:00
13:00:00
17:00:00
6
1
08:00:00
12:00:00
13:00:00
17:00:00
7
0
1
1
Strategy
1
0
1
1
500
2027-01-04T08:00:00
2027-01-13T17:00:00
PT64H0M0S
7
0
0
1
0
120000
0
0
2
2
Define campaign goals + audience
1
0
1.1
2
700
2027-01-04T08:00:00
2027-01-08T17:00:00
PT40H0M0S
7
0
0
0
0
134400
0
4
2027-01-04T08:00:00
Primary KPI, secondary KPIs, target segments, positioning.
3
3
Set channel mix + budget allocation
1
0
1.2
2
700
2027-01-07T08:00:00
2027-01-08T17:00:00
PT16H0M0S
7
0
0
0
0
134400
0
4
2027-01-07T08:00:00
Paid, owned, earned split. Budget per channel with guardrails.
4
4
Write campaign messaging framework
1
0
1.3
2
700
2027-01-11T08:00:00
2027-01-13T17:00:00
PT24H0M0S
7
0
0
0
0
120000
0
4
2027-01-11T08:00:00
Hero message, proof points, CTAs, tone of voice cheatsheet.
5
5
Creative
1
0
2
1
500
2027-01-14T08:00:00
2027-01-26T17:00:00
PT72H0M0S
7
0
0
1
0
76800
0
0
6
6
Produce hero video + social cutdowns
1
0
2.1
2
500
2027-01-14T08:00:00
2027-01-25T17:00:00
PT64H0M0S
7
0
0
0
0
81600
0
4
2027-01-14T08:00:00
60s hero + 15s, 6s social cutdowns. Captions + alt formats.
7
7
Design landing page + display ads
1
0
2.2
2
700
2027-01-18T08:00:00
2027-01-25T17:00:00
PT48H0M0S
7
0
0
0
0
81600
0
4
2027-01-18T08:00:00
Landing page (desktop + mobile), display banners, social cards.
8
8
Write + schedule email sequence
1
0
2.3
2
500
2027-01-22T08:00:00
2027-01-26T17:00:00
PT24H0M0S
7
0
0
0
0
76800
0
4
2027-01-22T08:00:00
Pre-launch teaser, launch day, follow-up nurture (3 emails).
9
9
Launch
1
0
3
1
500
2027-02-01T08:00:00
2027-02-12T17:00:00
PT80H0M0S
7
0
0
1
0
14400
0
0
10
10
Launch paid media + track daily
1
0
3.1
2
700
2027-02-01T08:00:00
2027-02-12T17:00:00
PT80H0M0S
7
0
0
0
0
14400
0
4
2027-02-01T08:00:00
Go live on Google/Meta/LinkedIn. Daily pacing review.
11
11
Publish owned + earned content
1
0
3.2
2
500
2027-02-01T08:00:00
2027-02-05T17:00:00
PT40H0M0S
7
0
0
0
0
38400
0
4
2027-02-01T08:00:00
Blog, partner cross-post, PR pitches, founder social thread.
12
12
Campaign go-live
1
0
3.3
2
500
2027-02-01T08:00:00
2027-02-01T08:00:00
PT0H0M0S
7
0
1
0
0
62400
0
4
2027-02-01T08:00:00
13
13
Measure
1
0
4
1
500
2027-02-01T08:00:00
2027-02-17T17:00:00
PT104H0M0S
7
0
0
1
1
0
0
0
14
14
Set up campaign analytics dashboard
1
0
4.1
2
500
2027-02-01T08:00:00
2027-02-02T17:00:00
PT16H0M0S
7
0
0
0
0
52800
0
4
2027-02-01T08:00:00
UTM taxonomy, conversion events, daily dashboard for stakeholders.
15
15
Post-campaign retrospective + report
1
0
4.2
2
500
2027-02-15T08:00:00
2027-02-17T17:00:00
PT24H0M0S
7
0
0
0
1
0
0
4
2027-02-15T08:00:00
What worked, what didn't, CAC/ROAS, recommendations for next round.