14
Phase-Gate Product Development
Phase-Gate Product Development
1
2027-01-04T08:00:00
2027-07-02T17:00:00
1
08:00:00
17:00:00
7
0
0
1
Standard
1
-1
1
0
2
1
08:00:00
12:00:00
13:00:00
17:00:00
3
1
08:00:00
12:00:00
13:00:00
17:00:00
4
1
08:00:00
12:00:00
13:00:00
17:00:00
5
1
08:00:00
12:00:00
13:00:00
17:00:00
6
1
08:00:00
12:00:00
13:00:00
17:00:00
7
0
1
1
Concept
1
0
1
1
500
2027-01-04T08:00:00
2027-01-25T17:00:00
PT128H0M0S
7
0
1
0
547200
0
0
2
2
Define the opportunity and target cost
1
0
1.1
2
900
2027-01-04T08:00:00
2027-01-13T17:00:00
PT64H0M0S
7
0
0
0
585600
0
4
2027-01-04T08:00:00
The customer problem, the market it sits in, and the unit cost the product has to hit to be worth building.
3
3
Draft the product requirements
1
0
1.2
2
700
2027-01-11T08:00:00
2027-01-22T17:00:00
PT80H0M0S
7
0
0
0
552000
0
4
2027-01-11T08:00:00
Functional and non-functional requirements, with the regulatory ones identified now rather than at validation.
4
4
Hold Gate 1, concept review
1
0
1.3
2
900
2027-01-25T08:00:00
2027-01-25T17:00:00
PT8H0M0S
7
0
0
0
547200
0
4
2027-01-25T08:00:00
Go, no-go, or recycle. Record the decision, the reviewers, and the conditions attached to a go.
5
5
Gate 1, concept approved
1
0
1.4
2
500
2027-01-25T08:00:00
2027-01-25T08:00:00
PT0H0M0S
7
1
0
0
552000
0
4
2027-01-25T08:00:00
6
6
Feasibility
1
0
2
1
500
2027-01-27T08:00:00
2027-02-26T17:00:00
PT184H0M0S
7
0
1
0
432000
0
0
7
7
Run technical feasibility studies
1
0
2.1
2
900
2027-01-27T08:00:00
2027-02-19T17:00:00
PT144H0M0S
7
0
0
0
456000
0
4
2027-01-27T08:00:00
De-risk the two or three unknowns that would invalidate the concept, before committing tooling spend.
8
8
Assess supply chain and lead times
1
0
2.2
2
700
2027-02-03T08:00:00
2027-02-22T17:00:00
PT112H0M0S
7
0
0
0
451200
0
4
2027-02-03T08:00:00
Long-lead components identified and second-sourced where a single supplier would gate the launch date.
9
9
Hold Gate 2, feasibility review
1
0
2.3
2
900
2027-02-25T08:00:00
2027-02-26T17:00:00
PT16H0M0S
7
0
0
0
432000
0
4
2027-02-25T08:00:00
Confirm the design is buildable at the target cost before development spend is released.
10
10
Gate 2, feasibility passed
1
0
2.4
2
500
2027-02-26T08:00:00
2027-02-26T08:00:00
PT0H0M0S
7
1
0
0
436800
0
4
2027-02-26T08:00:00
11
11
Development
1
0
3
1
500
2027-03-01T08:00:00
2027-04-23T17:00:00
PT320H0M0S
7
0
1
0
240000
0
0
12
12
Build the engineering prototype
1
0
3.1
2
900
2027-03-01T08:00:00
2027-04-08T17:00:00
PT232H0M0S
7
0
0
0
292800
0
4
2027-03-01T08:00:00
First integrated build. Expect it to fail somewhere useful; that is what it is for.
13
13
Design for manufacture and assembly
1
0
3.2
2
700
2027-03-22T08:00:00
2027-04-16T17:00:00
PT160H0M0S
7
0
0
0
264000
0
4
2027-03-22T08:00:00
Rework the design for the production process, tolerances, and the assembly line that will actually build it.
14
14
Hold Gate 3, design freeze
1
0
3.3
2
900
2027-04-22T08:00:00
2027-04-23T17:00:00
PT16H0M0S
7
0
0
0
240000
0
4
2027-04-22T08:00:00
Freeze the design. Every change after this point goes through formal change control, priced and scheduled.
15
15
Gate 3, design freeze
1
0
3.4
2
500
2027-04-23T08:00:00
2027-04-23T08:00:00
PT0H0M0S
7
1
0
0
244800
0
4
2027-04-23T08:00:00
16
16
Validation
1
0
4
1
500
2027-04-26T08:00:00
2027-06-14T08:00:00
PT280H0M0S
7
0
1
0
72000
0
0
17
17
Run verification and validation testing
1
0
4.1
2
900
2027-04-26T08:00:00
2027-05-28T17:00:00
PT200H0M0S
7
0
0
0
120000
0
4
2027-04-26T08:00:00
Test against the requirements written in concept, including the regulatory set. Record evidence as you go.
18
18
Complete the pilot production run
1
0
4.2
2
700
2027-05-14T08:00:00
2027-06-07T17:00:00
PT136H0M0S
7
0
0
0
91200
0
4
2027-05-14T08:00:00
Build a small batch on production tooling to prove the process, not just the product.
19
19
Hold Gate 4, launch readiness
1
0
4.3
2
900
2027-06-11T08:00:00
2027-06-11T17:00:00
PT8H0M0S
7
0
0
0
72000
0
4
2027-06-11T08:00:00
Evidence pack reviewed, open defects triaged, and the launch date confirmed or moved on the facts.
20
20
Gate 4, launch readiness
1
0
4.4
2
500
2027-06-14T08:00:00
2027-06-14T08:00:00
PT0H0M0S
7
1
0
0
72000
0
4
2027-06-14T08:00:00
21
21
Launch
1
0
5
1
500
2027-06-15T08:00:00
2027-07-02T17:00:00
PT112H0M0S
7
0
1
1
0
0
0
22
22
Ramp production and release to market
1
0
5.1
2
900
2027-06-15T08:00:00
2027-06-29T17:00:00
PT88H0M0S
7
0
0
0
14400
0
4
2027-06-15T08:00:00
Scale the line, release channel inventory, and hand support the documentation they need on day one.
23
23
Run the post-launch review
1
0
5.2
2
500
2027-06-29T08:00:00
2027-07-02T17:00:00
PT32H0M0S
7
0
0
1
0
0
4
2027-06-29T08:00:00
Actual cost against target, schedule against plan, and the gate decisions worth making differently.
24
24
Market launch
1
0
5.3
2
500
2027-06-30T08:00:00
2027-06-30T08:00:00
PT0H0M0S
7
1
0
0
14400
0
4
2027-06-30T08:00:00