Free Software Product Launch Template (with Task Plan)
Ship your next product on a plan that already exists. This launch template lays out the full arc, customer discovery, MVP build, closed beta, and GA day, as 12 scheduled tasks with priorities, effort estimates, and two launch milestones. Open it in Onplana and you start from a working plan instead of a blank board.
No credit card. Opens as a real project on the Free plan.
What’s inside
The full plan is below, every task with its description, duration, and priority. Open the template and all of it is scheduled from today, ready to edit.
12
Scheduled tasks
3
Phases
2
Milestones
~9
Weeks end to end
The plan, phase by phase
Discovery4 tasks
Run customer discovery interviews
Talk to 8-10 target customers to validate the problem space.
Define success metrics & KPIs
North-star metric, activation + retention targets.
Technical spike: feasibility assessment
De-risk the two biggest unknowns before committing to build.
Write product requirements doc
Scope, non-goals, user stories, open questions.
Build4 tasks
Design core user flows
Wireframes for onboarding + primary value-moment screens.
Build MVP backend + data model
API endpoints, schema, auth, minimal deploy pipeline.
Build MVP frontend
Core screens wired to the API. Unit tests on critical paths.
QA pass + bug bash
Cross-browser + mobile, accessibility audit, perf baseline.
Launch4 tasks
Draft launch announcement + press kit
Blog post, email to list, social cards, hero screenshots.
Run closed beta with 20 customers
Invite, onboard, collect structured feedback, triage issues.
Set up analytics + monitoring dashboards
Product analytics, error tracking, uptime alerts.
Execute GA launch day
Flip the feature flag, publish the post, monitor the firehose.
Milestones
Milestones land on the timeline automatically and show as diamonds on the Gantt chart, so the dates that matter stay visible.
Beta release
Day 44 of the plan
General availability
Day 58 of the plan
Frequently asked
Can I customize the phases and tasks?
Yes. The template opens as a normal project in Onplana, so everything is editable: rename or recolor the Discovery, Build, and Launch phases, add or delete tasks, change priorities and estimates, and drag dates on the Gantt chart. The template is a starting point, not a locked structure.
Is this software product launch template really free?
Yes. Click "Use this template free", create a free Onplana account (no credit card), and the launch plan opens as a real project with all 12 tasks, three phases, and both milestones already scheduled. The Free plan has no time limit.
How long does the launch plan run?
The template schedules roughly 9 weeks (60 days) from the first discovery interview to GA launch day, with a closed beta milestone around week 7. Dates are set automatically from the day you create the project, and you can stretch or compress the timeline on the Gantt chart to match your release date.
Start with the plan already built
Open the Software Product Launch template free and your phases, tasks, and milestones are scheduled before the kickoff meeting. No credit card, no time limit.