Free Marketing Campaign Template (Plan, Launch, Measure)
Plan, produce, launch, and measure an integrated campaign without reinventing the checklist. This campaign template covers the whole cycle, goals and channel mix, creative production, paid and owned launch, and the post-campaign retrospective, as 10 scheduled tasks across four phases with a go-live milestone at day 28.
No credit card. Opens as a real project on the Free plan.
What’s inside
The full plan is below, every task with its description, duration, and priority. Open the template and all of it is scheduled from today, ready to edit.
10
Scheduled tasks
4
Phases
1
Milestone
~6
Weeks end to end
The plan, phase by phase
Strategy3 tasks
Define campaign goals + audience
Primary KPI, secondary KPIs, target segments, positioning.
Set channel mix + budget allocation
Paid, owned, earned split. Budget per channel with guardrails.
Write campaign messaging framework
Hero message, proof points, CTAs, tone of voice cheatsheet.
Creative3 tasks
Produce hero video + social cutdowns
60s hero + 15s, 6s social cutdowns. Captions + alt formats.
Design landing page + display ads
Landing page (desktop + mobile), display banners, social cards.
Write + schedule email sequence
Pre-launch teaser, launch day, follow-up nurture (3 emails).
Launch2 tasks
Launch paid media + track daily
Go live on Google/Meta/LinkedIn. Daily pacing review.
Publish owned + earned content
Blog, partner cross-post, PR pitches, founder social thread.
Measure2 tasks
Set up campaign analytics dashboard
UTM taxonomy, conversion events, daily dashboard for stakeholders.
Post-campaign retrospective + report
What worked, what didn't, CAC/ROAS, recommendations for next round.
Milestones
Milestones land on the timeline automatically and show as diamonds on the Gantt chart, so the dates that matter stay visible.
Campaign go-live
Day 28 of the plan
Frequently asked
What does the marketing campaign template include?
Ten scheduled tasks across four phases (Strategy, Creative, Launch, Measure), each with a description, priority, and duration, plus a campaign go-live milestone at day 28. The plan covers goal setting, channel mix and budget, messaging, creative production, paid and owned launch, analytics setup, and the post-campaign report.
Can I adapt it for a product launch or an always-on campaign?
Yes. The template opens as a fully editable project: rename phases, change the 45-day timeline, duplicate the Launch phase for additional waves, or strip it down to the channels you actually run. For a product launch with an engineering track, pair it with the Software Product Launch template.
Does the template work for a team or just one person?
Both. Tasks start assigned to you and you can reassign them as you invite teammates. Onplana includes a board view, a Gantt timeline, and comments on every task, so a campaign team can run the whole cycle in one place on the Free plan.
Start with the plan already built
Open the Marketing Campaign template free and your phases, tasks, and milestones are scheduled before the kickoff meeting. No credit card, no time limit.