Free Marketing Campaign Template
Plan, produce, launch, and measure an integrated campaign without reinventing the checklist. This campaign template covers the whole cycle, goals and channel mix, creative production, paid and owned launch, and the post-campaign retrospective, as 10 scheduled tasks across four phases with a go-live milestone at day 28.
No credit card. Opens as a real project on the Free plan.
What’s inside
The full campaign is below, all 10 tasks across Strategy, Creative, Launch, and Measure, each with its description, duration, and priority. Open the template and the whole cycle is scheduled from today, ready to edit around your go-live date.
10
Scheduled tasks
4
Phases
1
Milestone
~6
Weeks end to end
How to run a campaign with this plan
Most campaigns are judged on launch day, but launch day is the middle of this plan, not the end. The go-live milestone lands at day 28 of a roughly six-week arc, which leaves a deliberate two-plus weeks afterward for paid pacing, owned and earned follow-through, and the retrospective that tells you whether to run it again. Strategy comes first for a reason: three tasks that lock the primary KPI, the channel mix and budget guardrails, and the messaging framework before a single asset goes into production, so Creative is executing a brief instead of guessing at one.
The longest task in the Creative phase is the 12-day hero video and social cutdowns, so start it the day Strategy signs off and let the landing page and email sequence run alongside it. Nothing here is marked CRITICAL on purpose: a campaign rarely fails because one task slipped, it fails because the whole thing launched without a way to read the results. That is what the Measure phase protects. Set up the analytics dashboard and UTM taxonomy before go-live, not after, so day-one numbers are trustworthy and the post-campaign report has clean data to work from.
Adapt the shape to your campaign type. Running an always-on program rather than a burst? Keep Strategy and Measure, and loop the Launch phase as monthly waves. Product launch with an engineering track? Pair this with the Software Product Launch template so the build and the go-to-market share one timeline. Short on budget for video? Drop the hero-video task and reinvest the 12 days into more owned content and a longer paid-optimization window. The four-phase spine holds; you are only resizing the work inside it.
The plan, phase by phase
Strategy3 tasks
Define campaign goals + audience
Primary KPI, secondary KPIs, target segments, positioning.
Set channel mix + budget allocation
Paid, owned, earned split. Budget per channel with guardrails.
Write campaign messaging framework
Hero message, proof points, CTAs, tone of voice cheatsheet.
Creative3 tasks
Produce hero video + social cutdowns
60s hero + 15s, 6s social cutdowns. Captions + alt formats.
Design landing page + display ads
Landing page (desktop + mobile), display banners, social cards.
Write + schedule email sequence
Pre-launch teaser, launch day, follow-up nurture (3 emails).
Launch2 tasks
Launch paid media + track daily
Go live on Google/Meta/LinkedIn. Daily pacing review.
Publish owned + earned content
Blog, partner cross-post, PR pitches, founder social thread.
Measure2 tasks
Set up campaign analytics dashboard
UTM taxonomy, conversion events, daily dashboard for stakeholders.
Post-campaign retrospective + report
What worked, what didn't, CAC/ROAS, recommendations for next round.
Milestones
The campaign go-live at day 28 lands on the timeline as a diamond on the Gantt chart, marking the point where the plan pivots from production to pacing and measurement.
Campaign go-live
Day 28 of the plan
Frequently asked
What does the marketing campaign template include?
Ten scheduled tasks across four phases (Strategy, Creative, Launch, Measure), each with a description, priority, and duration, plus a campaign go-live milestone at day 28. The plan covers goal setting, channel mix and budget, messaging, creative production, paid and owned launch, analytics setup, and the post-campaign report.
Can I adapt it for a product launch or an always-on campaign?
Yes. The template opens as a fully editable project: rename phases, change the 45-day timeline, duplicate the Launch phase for additional waves, or strip it down to the channels you actually run. For a product launch with an engineering track, pair it with the Software Product Launch template.
Does the template work for a team or just one person?
Both. Tasks start assigned to you and you can reassign them as you invite teammates. Onplana includes a board view, a Gantt timeline, and comments on every task, so a campaign team can run the whole cycle in one place on the Free plan.
When does the campaign actually go live?
The go-live milestone sits at day 28, a little past the halfway point of the roughly six-week plan. Strategy and most of Creative happen before it, and paid pacing, owned and earned publishing, analytics, and the retrospective happen after, so a launch is a phase you manage, not a finish line you cross. Dates schedule from the day you create the project and the milestone moves with its tasks if you compress or stretch the timeline.
Do I need a video and paid budget to use this?
No. The plan assumes a full-funnel campaign, but every task is optional. Delete the hero-video task if you are not producing video, or the paid-media task if you are running owned and earned only; the remaining phases still give you a complete plan from goal-setting to the post-campaign report. What matters is keeping the Strategy and Measure phases, they are what make the middle worth running.
Start with the plan already built
Open the Marketing Campaign template free and your phases, tasks, and milestones are scheduled before the kickoff meeting. No credit card, no time limit.